The starting point
A hall everyone in Tampere knows, and no one online does.
- TikTok: no account
- Reach: word of mouth
Case studies
Real places, real results.
How a partnership actually plays out: pick a place and see what happened.
Choose a case
Tampereen Kauppahalli, year one.
A full year of features, reels and campaigns for the hall just voted Finland's best kauppahalli 2026 and what it delivered. Not one paid view and a TikTok audience built from scratch!
3.5M+
Total views across platforms
83 posts in year one · +6.1k new followers · 69k+ likes
Nothing was promoted: every view, follower and like arrived on its own, including a TikTok audience built entirely from scratch.
The work
The reels that did it.
The single most watched piece of the year, and the vendor reels around it.
A launch that took off
Mummola: a grandmother's kitchen, launched.
Mummola is grandmother's cooking: traditional Finnish home food made fresh, from scratch, the kind you sit down to at her table. A brand-new restaurant at the hall that needed a spotlight for its opening.
This is the piece that gave it one: more than 210,000 views across platforms, all on earned reach.
What we did
83 posts, one editorial voice.
- 83 posts
- 0 € ad spend
What it delivered
3.5M views, +7k followers and a national title!
- 3.5M+ views
- TikTok: 0 → 1.5k followers
- Voted Finland's best
Winner 2026
Suomen paras kauppahalli 2026
The competition we built, and won.
Finland had no title for its best kauppahalli, so we created one: the first national vote, run 100% independently on a platform we built, and carried by our own strategy and videos. All twelve halls rallied their communities. Tampere showed up the loudest.
3,667Votes cast
2,600With a comment
~1,200For Tampere
12Halls competing
Tampereen Kauppahalli, Finland's best kauppahalli 2026
Behind the lens
The vibe, frame by frame.
The photography side of the partnership: how we shoot the place, the people and the product to make a brand worth stopping for.
Pyynikin Munkkikahvila, doughnuts gone viral.
The legendary doughnut café by the Pyynikki observation tower: well over a million reel views, a TikTok built from zero, and a comment section full of road-trip plans.
1.25M+
Views across the café's reels
1M on Instagram & Facebook · 250k on TikTok
Reels only, carousels not counted. The TikTok account was created from zero: 250k views and 1,000 followers in six months.
The work
The reels that drove the numbers.
The one that started it, and the pieces that kept people driving out.
The one that started it
95 years of doughnuts, 332k views.
The doughnut café at the foot of the Pyynikki observation tower has been frying munkki for 95 years. We told that story the way it deserves: hot oil, cinnamon sugar and the view over the ridge.
The reel passed 332,000 views on Instagram and filled the comments with road-trip plans: the start of a run that took the café's reels well past a million.
Behind the lens
The vibe, frame by frame.
The photography side of the partnership: how we shoot the place, the people and the product to make a brand worth stopping for.
Boulangerie Marco, fresh out of the oven.
Bringing a French baker's craft in Tampere to the feeds of everyone who loves a proper croissant.
6.3M+
Views across the bakery's reels
128 reels published · 5M on Instagram & Facebook · 1.3M on TikTok
Reels only: carousel posts aren't counted in these figures.
The work
The reels that carried it.
The viral highlight, and the pieces that kept the momentum going.
A trend that took off
1.4M views, and a feed full of good vibes.
Some pieces work because they catch a trend at exactly the right moment. This one did: a fun, feel-good format that landed with the audience and set the tone for the whole account.
1.4 million views across platforms, and a comment section full of people tagging their friends: the kind of reach money can't buy, only atmosphere can.
Behind the lens
The vibe, frame by frame.
The photography side of the partnership: how we shoot the place, the people and the product to make a brand worth stopping for.
Work with us
Let's talk about your place.
A free 15-minute call: tell us about your business, we'll explain how a partnership works, and we'll both know if it's a genuine fit.
Anthony Sylvestre
You'll talk with the person who shoots the videos.